Ocean Spray Growing Goodness believes that there should be a little “goodness” in everything they do. Growing Goodness seeks to provide a healthy choice for children to grow up strong and happy.

Even though this product is for kids, our main target audience were the parents. Through fun illustrations of animals that you would find living near the cranberry bog, we wanted to activate a flavorful and trustworthy feel to the overall design.

Sketches by Hyeryun Nam
Final illustrations by John Worthen