GE Lighting
Company: Marks
Client: GE
Packaging / Strategy
GE was looking to expand their categories into integrated LED fixtures. Their current LED design system lacked the potential to flex across a large portfolio. Our task was to create a system that was easy to understand and aid shop-ability.
Design System
Introducing design tools that indicated what was priority based on the specific product. The priority topics are installation, hardware features and light color/quality.
